Friday, May 17, 2013

WTF, Abercrombie & Fitch?

So, I know I'm late to the party, after the CEO of Abercrombie & Fitch talked about how he didn't want "unattractive" or "fat" people wearing "his" clothes. It seems to have caused quite an uproar among larger-sized people (read: any woman who wears larger than an anorexic size 10), and I've been mulling over this whole thing for a few weeks now.

For those of you who may have missed out on the controversy, here's the deal:

Mike Jeffries, the CEO of clothing company Abercrombie &Fitch, said in an interview that he markets to the "popular, cool kids", instead of the "not-so-cool" kids. (You can read all about what he said in this link from EliteDaily.)

But, whatever. You know what? Mike Jeffries can sell his clothes to whomever he pleases. If he doesn't want to sell to me because I'm not one of the "cool kids", well, hey, I'm okay with that, too. If he doesn't want my money, that's fine by me.

What Mr. Jeffries is really saying, with all due respect, is that he really only cares about what people look like on the outside. If you look the part, then you're okay in his book, no matter what else you may possess underneath your skin.

Here's my take on the whole thing: If being one of the "not-so-cool" kids means that I get to explore my own eclectic style (accented, of course, with my beadwork), then I'll continue to shop for 99% of my clothes from resale and thrift shops where my money goes to supporting the local food pantry for needy families, and to a small business that helps support a local family. Plus, I won't look like everybody else, wearing the same clothes, just because they're "cool".

MUCH better than lining the pockets of some arrogant gasbag CEO, methinks.

Just remember, Mr. Jeffries, that those "not-so-cool" kids have all the same problems, needs, and desires as your "cool" kids, but they get something more: the chance to feel special just solely based on who they are, not based on what they wear.

And thank you, Mr. Jeffries, for making me feel better about what I wear and how I look, mostly because I don't fit into your narrow-minded view of what's beautiful and what's not.


Monique (A Half-Baked Notion) said...

Oooooh, Jennifer, I am old, plus-size and supremely un-cool... since I don't follow the blabbings of the fashion elite, I wouldn't have known about this arrogant comment had I not read your post. Love your reflections, girl! I SOOO hope this blows up in his face! And now I'm even more proud that the only clothing I purchase new are socks and underwear LOL.

BTW, my four totally cool, fit and fabulous sons prefer thrift stores, too!

Becky Pancake said...

You are right on with this post Jen. Thanx.